bio-
engaging third level students with biodiversity

2023

Graduate Project
Research & Strategy
Identity
UX & UI
Motion

Type of project

Solo

Accolades
Shortlisted:
IDI design for digital
IDI design for sustainability
Outcome
Process
bio- moving logo gif

bio- is a speculative educational program that encourages third level students to integrate biodiversity into their learning experience, ultimately promoting a future where “nature credentials” are a part of every graduate’s toolkit.

bio- typeface with nature textures inside the letters gif.bio- colour palette (lilacs, yellows and greens) next to an image of a bee landing on a flower.
bio- promotional posters using a blend of nature and corporate copywriting- e.g "ideal candidates leave their hedges alone."
bio- white t-shirt with words 'bio-media' on the back.
bio- dynamic poster with words 'bio-media', bio-economics, bio-design'.
bio- microsite screen flats- leading with tagline 'get versed in nature.'
bio- microsite gives students a snapshot of the course.
bio- app onboarding screens, explaining 3 different sections of the course.
bio- app user journey of booking and participating in a community nature class.
bio- app user journey of someone taking a photo of a leaf and then logging a journal entry.
bio- program completion. Participant receives certificate and personalised printed memorabilia.
Students use the bio- app to progress each section of the course- it can be used to log time in nature and to book community workshops, amongst other things.

bio- is a speculative educational program that encourages third level students to integrate biodiversity into their learning experience, ultimately promoting a future where “nature credentials” are a part of every graduate’s toolkit.

bio- moving logo gif
01. The Problem

Irish young people’s disconnect from nature has led to a reduced understanding of our native biodiversity. This is contributing to Ireland’s biodiversity crisis.

Key Findings
01
  1. Ireland is one of the least connected nations to nature (especially younger generations)
  2. Nature connectedness is directly linked with pro environmental behaviours and healthier biodiversity
  3. Poor biodiversity has a direct impact on our mental & physical wellbeing
  4. There is a huge gap in research & knowledge in Ireland. Only 10% of species assessed
Key Objectives
01
  1. Increase nature connectedness amongst young people
  2. Increase respect, interest and awareness of Irish biodiversity
  3. Inspire more young adults to go into fields relating to biodiversity
bio- research collage
A snapshot of my research
02. The Findings

Over 90% of young adults want to connect more with nature.

(but time, access, bad weather and technology prevent this from happening.)

bio- survey findings and statistics.
My core research findings: the majority of students want to spend more time in nature, but noted a busy schedule, bad weather, technology and lack of easy access as barriers.
Key Findings
02
  1. Over 90% of young adults do appreciate nature and want to spend more time in it
  2. Key barriers to spending more time in nature are lack of time, access / education, bad weather and technology
  3. People engage most with nature through what they know or are interested in
  4. People feel most connected to nature when engaging in visceral experiences
Key Objectives
02
  1. Provide students with time & access to spend time in nature
  2. Provide more education around biodiversity that is specific to the students' interests
  3. Provide the opportunity for more visceral experiences with nature
User Research, Expert interviews, Personas and Journey mapping.
User Research, Expert interviews, Personas & Journey mapping
03. The Solution

bio- a program connecting students to all things living

bio- framework diagram, dividing the 12 week program into personal, college and community life.
hand holding mobile phone with bio- app home page on it.